Winning the Buy Box in Amazon’s Ceramics Category: HASENSE’s Pricing & Promotion Tactics

Release time：2025-07-05    Click：0

Competing in Amazon’s ceramics category requires more than just great products—it’s about smart pricing and promotions. Here’s how HASENSE stays ahead:

1. Competitive but Premium Pricing

HASENSE avoids the race-to-the-bottom pricing trap. Instead, we position our ceramics as mid-to-high tier, justifying the cost with superior quality and unique designs.

2. Strategic Discounts & Lightning Deals

We use time-sensitive promotions (like 20% off for Prime members) to boost sales velocity, which helps in ranking higher and winning the Buy Box.

3. Leveraging Amazon Coupons

HASENSE frequently uses Amazon’s Coupon Program to attract price-sensitive shoppers without devaluing the brand.

4. Subscribe & Save for Repeat Buyers

For items like coffee mugs or dinnerware sets, we offer 5-10% discounts for Subscribe & Save, encouraging repeat purchases.

Key Takeaway: A balanced PD + pricing strategy helps HASENSE maintain profitability while staying competitive.